While working at a corporate institution for three years, I have acquired the skillset of designing within brand identities.
Some examples are below.
Above are two posters under the NMU Dining Brand guidelines. However, they both have different display fonts.
The “Let’s Chat!” poster (left), features Cubano, a softer, more bubblier font. This was to reach out to students to join in on our roundtable event, portraying it as a laid back event. This event was intended to be rerun every few months. I was directed to make it slightly notable besides the standard NMU Dining brand.
On the right, the employment poster features a more frequently used display font. We use this font for more business related activities and advertisements. However, both these posters utilized the same color palette and base fonts.
Wildcats Don’t Waste is a campus initiative under NMU Dining to reduce waste on campus. Although different than the NMU Dining brand, it still has relation through color and fonts.